NEWS

SAMPS webinar: Build marketing dashboards

Covalent Bonds’ CEO, Laura Browne Leads Expert Panel on Creating Marketing Dashboards

By Laura Browne / March 11, 2022
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Scientific marketing can be a science

Life Sciences Marketing Can Be A Science: Tips from Metrohm on the Importance of Employing Scientific Methods to Marketing In a Post-COVID World

By Laura Browne / February 24, 2022
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Tips for Measurement Plans

Balancing Marketing Performance And User Privacy: Top Tips For Life Science Marketers For 2022 Marketing Measurement Plans

By Laura Browne / October 1, 2021
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International Day of Women and Girls in Science 2021: Female Role Models from the Vaccine World

By Olga Torres / February 11, 2021
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Media Measurement: Top Metrics

Media Measurement: Top Metrics to Analyze Impact of News Coverage (C&EN article)

By Laura Browne / January 27, 2021
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C&EN interview: life science marketing

C&EN Magazine interview on data driven life science marketing

By Laura Browne / January 27, 2021
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Data Driven Marketing FAQ

Data Driven Marketing: FAQ

By Laura Browne / January 27, 2021
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Data Driven Marketing: Tips for life science marketers in a privacy-centric world

Data Driven Marketing: Tips for life science marketers in a privacy-centric world

By Laura Browne / January 26, 2021
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Media analysis - newspapers

Covalent Bonds Launches COVID-19 Life Sciences Brand Tracker

By Laura Browne / May 26, 2020
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‘Design measurement into communications programs’

‘Design measurement into communications programs’: Words of Wisdom From the Head of Corporate Communications at Waters

By Laura Browne / March 27, 2020
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Managing PR and marketing budgets in crisis

Cutting Marketing & PR Budgets in a Crisis (You Need to Know What is Working First)

By Laura Browne / March 12, 2020
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Lately: Social Media Development and Analytics

Martech Today: Social Media Development and Analytics

By Laura Browne / March 10, 2020
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