Our Ethical Marketing Pledge
Commitment to Ethical Marketing
Covalent Bonds is founded in the belief that marketing for scientific companies should be data-driven and measurable. Our goal is to bring a more analytical, scientific approach to marketing in the life sciences. Our deep roots in this industry allows us to bring care, professionalism and scientific rigor to our clients worldwide. Our ethical marketing pledge is built on five guiding principles:
Evidence-Based Marketing
Science drives our marketing approach. We hold ourselves accountable to uphold honesty, ensuring no claims mislead or misrepresent. As such, we ensure all campaigns are rooted in evidence, presenting accurate data and messaging that align with the scientific community’s values. This accountability extends to the responsible use of Artificial Intelligence (AI) to deliver content and insights that are thoroughly reviewed for accuracy and bias.
Putting People First
Although we care deeply about data and metrics, we strive to never lose sight of the human factor. Each client we work with represents a team of real people. By nurturing trust and understanding between teams, we work to build partnerships today that continue to thrive tomorrow.
Flexible, Supportive Work Environment
Our fully remote setup prioritizes flexibility, letting employees work on their terms without rigid hours or locations. We intentionally cultivate a positive work culture that supports both personal and professional growth. This model not only reduces our environmental impact but also allows us to tap into diverse talent worldwide.
Compliance
We respect and uphold the highest standards of data privacy, using ethical targeting practices to reach your audience without compromising their trust. Our team is well-versed in international compliance regulations, including GDPR, and we actively stay informed to protect both client and customer data. When partnering with influencers, we abide by marketing codes of conduct by working with those who are authentic, honest, and trusted by their followers.
Vulnerability and Honesty
By making sure transparency is at the heart of everything we do, we keep our services honest and real. Our unique pay-by-the-unit pricing model guarantees fair pricing, no matter your company’s size or needs. Regular meetings with our trusted account managers ensure you are involved in every step of the strategy and decision-making process. Finally, we celebrate successful campaigns and don't try to hide when things don't work or pretend everything is perfect.Your mission to advance life sciences deserves a marketing partner who shares your values and vision. Meet the team behind this pledge, and let’s make a difference together.
Featured Resources
