Frequently Asked Questions

Our service focuses on automating engagement on professional networking platforms to generate leads and nurture prospects. It mimics human behavior to ensure your outreach is natural and effective. This helps you scale your lead generation activities consistently and appropriately without requiring extensive manual time investment.

Our approach emphasizes personalized and conversational messaging over generic sales pitches. We craft messages that add true value and pose open-ended questions to stimulate dialogue and curiosity. The goal is to encourage a response and start a conversation, rather than immediately selling. We avoid "value vomits" or "me-me-me" messages that are common and ineffective.

We build multi-step drip campaigns that deliver messages and actions at scheduled intervals to maintain prospect interest. These campaigns can include various actions such as sending connection requests, direct messages to existing connections, premium messages (often referred to as InMails), profile visits, and skill endorsements or follows. For premium messages, we can leverage capabilities that allow for sending without using standard credits to "open link" profiles.

Our service is designed to mimic human behavior on the platform, which is crucial for account safety. We implement controlled daily limits for actions and adjust outreach speed to avoid triggering platform warnings. We recommend using a paid professional networking platform account as it generally allows for greater outreach capacity and reduces restrictions. Our process can incorporate GDPR-compliant recommendations, such as obtaining consent before pushing prospect information to your CRM for email outreach.

We implement nurture sequences to keep prospects engaged over weeks or months, even if they don't convert immediately. This can involve sharing relevant content (both your own and third-party articles), re-engaging with first-degree connections, and asking open-ended questions to encourage continued conversation. Prospects who aren't ready to convert immediately can be moved to a nurture list for future engagement.

Clients have reported significant results, including consistent inbound leads, high message return rates, and successful deal closures. For instance, some campaigns on cold traffic have seen over 55% message returns, and warm traffic over 85%. Other users have reported up to 20 highly qualified inbound leads daily and achieving 65%+ acceptance rates for connection requests. Our strategies aim to fill your sales pipeline and provide practical steps for engaging prospects and nurturing connections.

Our service offers integrations with popular CRMs like HubSpot. It can also connect with other systems using no-code platforms like Make.com (formerly Integromat) and Zapier. We can export detailed prospect data including LinkedIn profile URLs, names, job titles, company information, and even email addresses (where visible). The system also uses tagging for organized tracking and can deduplicate records to maintain data cleanliness in your CRM. If you do not have a CRM and marketing automation system, we are HubSpot Gold partners and can help you launch a system to manage the leads that we generate for you

SharpSpring, Hubspot and other marketing tools report on relatively standard analytics (site visits, email opens, etc.) While these do provide a snapshot, it is based on what the platform developers think is important to you - not what actually is important to the business. ACTsights differs as it starts with what matters to the business. Covalent Bonds works with clients to develop a measurement system, and bring in the data, that quantifies each company’s goals.

It is never about “how we define” it. How do you define effectiveness? What are you expecting for results? How do you quantify that? It could be dollars, leads, viewers. It could be anything, or a combination of things. It is what is important to you. Covalent Bonds starts by understanding the client’s expectations and create strong baselines to measure against.

We leverage advanced search capabilities, including filters for industry categories, company size (employee count), annual revenue, geographic regions, and common job titles. Our service can target prospects based on various criteria such as group membership, event attendance, alumni networks, and even engagement with specific posts (e.g., likes or reactions). We can filter by seniority levels and exclude certain groups to ensure precise targeting.

The ROI calculation is relatively standard. Profit - Spend / Spend. The differentiator is how we set up segmentation of the results based on the clients business goals for automated reporting.For example, the goal of expanding global presence could be segmented by country. Or, business unit goals could be segmented by persona profile. Why not segment by two or more?

Yes. Covalent Bonds works with clients to develop custom strategies for offline measurement. The best is to transition an offline program to online. For example, at a tradeshow or conference we ask the sales team not to handout paper (flyers, posters, whitepapers, etc.) and instead send them an email copy. Media measurement is an example the requires a more hands-on approach.

Covalent Bonds loves data! Based on the volume of data processed by Covalent Bonds we use several tools to analyze it and keep it neatly organized. The primary business intelligence tools are based in Google Cloud, allowing us to integrate data from different sources (website, social, CRM, marketing automation, etc.).

The data-junkies at Covalent Bonds use multiple sources of data to validate any trends. Integrating the data sets refers to blending the independent data sources for rich reporting.

Your company possesses a treasure trove of data about your target audiences: for example: the CRM tells you the length of their sales cycles, the marketing automation system can tell you what marketing materials they like to use at specific points in the buying cycle, Google Analytics will show how they found you, what buying behaviors they displayed and so forth. If you combine this data with both quantitative and qualitative research, you develop a better understanding of what motivates your target audiences, and how you can sell to them more effectively.

A fractional CMO is your strategic marketing powerhouse, driving growth without the full-time commitment.

A fractional CMO offers flexible hours tailored to your needs, optimizing efficiency and results.

The cost of a fractional CMO varies based on services, providing cost-effective expertise without full-time salary burdens.

Absolutely, a fractional CMO brings expertise and flexibility, making them a valuable investment in your business's success.