
Laura Browne
Covalent Bonds’ CEO, Laura Browne Leads Expert Panel on Creating Marketing Dashboards
Webinar: Building The Best Marketing Dashboards Ever Our Chief Effectiveness Officer sat down with speakers from Thermo Fisher […]
Read MoreLife Sciences Marketing Can Be A Science: Tips from Metrohm on the Importance of Employing Scientific Methods to Marketing In a Post-COVID World
COVID has re-shaped marketing practices within the life science industry. VP of Marketing at Metrohm, Michael Allen, shares […]
Read MoreBalancing Marketing Performance And User Privacy: Top Tips For Life Science Marketers For 2022 Marketing Measurement Plans
You are now all likely deep into your 2022 strategic marketing planning cycle. Here are some top tips […]
Read MoreMedia Measurement: Top Metrics to Analyze Impact of News Coverage (C&EN article)
How to Put Real Metrics Behind Media Coverage, Delivering ROI for your PR Strategies In this article, […]
Read MoreC&EN Magazine interview on data driven life science marketing
Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets. The […]
Read MoreData Driven Marketing: FAQ
What is data driven marketing? Data driven marketing is a strategic marketing approach that empowers marketers to decide […]
Read MoreData Driven Marketing: Tips for life science marketers in a privacy-centric world
This is the first article in a series on data driven life science marketing. Check back regularly for […]
Read MoreCovalent Bonds Launches COVID-19 Life Sciences Brand Tracker
Media Analysis: Life Science Companies in the News May 26th 2020, MA – Covalent Bonds today unveiled a […]
Read More‘Design measurement into communications programs’: Words of Wisdom From the Head of Corporate Communications at Waters
To people who say marketing and communications are ‘soft’ disciplines and can’t be measured: “that is not the […]
Read MoreCutting Marketing & PR Budgets in a Crisis (You Need to Know What is Working First)
With COVID-19 dominating the news cycle, and the three major US stock indexes dropping over 6% on March […]
Read MoreInternational Women’s Day – Raising Awareness Against Bias
“An equal world is an enabled world. Raise awareness against bias. Take action for equality.” As a company […]
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