Laura Browne

Laura is a co-founder of Covalent Bonds and serves as CEO (Chief Effectiveness Officer). She started Covalent Bonds in 2017 with more than 15 years’ experience in life science and healthcare marketing. Before founding Covalent Bonds, Laura held senior roles at The Scott Partnership, Phoenix Marcom, and Gardiner Cauldwell. Laura also serves on the Board of the Massachusetts North Shore Technology Council and heads up its Bioscience Special Interest Group. Laura holds a B.S. in psychology from The University of Newcastle and a Postgraduate Diploma in Law from Nottingham Law School.
SAMPS webinar: Build marketing dashboards

Covalent Bonds’ CEO, Laura Browne Leads Expert Panel on Creating Marketing Dashboards

By Laura Browne / March 11, 2022

Webinar: Building The Best Marketing Dashboards Ever Our Chief Effectiveness Officer sat down with speakers from Thermo Fisher […]

Read More
Scientific marketing can be a science

Life Sciences Marketing Can Be A Science: Tips from Metrohm on the Importance of Employing Scientific Methods to Marketing In a Post-COVID World

By Laura Browne / February 24, 2022

COVID has re-shaped marketing practices within the life science industry. VP of Marketing at Metrohm, Michael Allen, shares […]

Read More
Tips for Measurement Plans

Balancing Marketing Performance And User Privacy: Top Tips For Life Science Marketers For 2022 Marketing Measurement Plans

By Laura Browne / October 1, 2021

You are now all likely deep into your 2022 strategic marketing planning cycle.  Here are some top tips […]

Read More
Media Measurement: Top Metrics

Media Measurement: Top Metrics to Analyze Impact of News Coverage (C&EN article)

By Laura Browne / January 27, 2021

How to Put Real Metrics Behind Media Coverage, Delivering ROI for your PR Strategies   In this article, […]

Read More
C&EN interview: life science marketing

C&EN Magazine interview on data driven life science marketing

By Laura Browne / January 27, 2021

Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets. The […]

Read More
Data Driven Marketing FAQ

Data Driven Marketing: FAQ

By Laura Browne / January 27, 2021

What is data driven marketing? Data driven marketing is a strategic marketing approach that empowers marketers to decide […]

Read More
Data Driven Marketing: Tips for life science marketers in a privacy-centric world

Data Driven Marketing: Tips for life science marketers in a privacy-centric world

By Laura Browne / January 26, 2021

This is the first article in a series on data driven life science marketing. Check back regularly for […]

Read More
Media analysis - newspapers

Covalent Bonds Launches COVID-19 Life Sciences Brand Tracker

By Laura Browne / May 26, 2020

Media Analysis: Life Science Companies in the News May 26th 2020, MA – Covalent Bonds today unveiled a […]

Read More
‘Design measurement into communications programs’

‘Design measurement into communications programs’: Words of Wisdom From the Head of Corporate Communications at Waters

By Laura Browne / March 27, 2020

To people who say marketing and communications are ‘soft’ disciplines and can’t be measured: “that is not the […]

Read More
Managing PR and marketing budgets in crisis

Cutting Marketing & PR Budgets in a Crisis (You Need to Know What is Working First)

By Laura Browne / March 12, 2020

With COVID-19 dominating the news cycle, and the three major US stock indexes dropping over 6% on March […]

Read More
Lately: Social Media Development and Analytics

Martech Today: Social Media Development and Analytics

By Laura Browne / March 10, 2020

Martech: The Pitch Lately: Social Media Development and Analytics Please describe your product: Lately makes writing social media […]

Read More
International Women's Day 2020

International Women’s Day – Raising Awareness Against Bias

By Laura Browne / March 6, 2020

“An equal world is an enabled world. Raise awareness against bias. Take action for equality.”  As a company […]

Read More
Scroll to Top