Digital Marketing Manager
At Covalent Bonds, we are at the forefront of transforming life science marketing through data-driven insights. Our mission is to help deliver marketing programs based on fact, not assumptions. As a globally remote team, we combine agility, pace, and collaboration to redefine marketing excellence. We cherish the diverse perspectives each team member brings and are committed to fostering an environment where innovation thrives.
Role Summary:
As a Digital Marketing Manager, you will be instrumental in sculpting high-impact marketing strategies rooted in data. Your leadership will ensure the digital marketing team's success, guiding both project delivery and budget adherence, all while serving as the crucial liaison between our esteemed clients and our dedicated internal team.
About Covalent Bonds
Covalent Bonds supports leading life science and technology marketers, empowering them to provide data-driven, measurable marketing programs. Our mission is to help deliver marketing programs based on fact, not assumptions. Data and strategy are at the heart of everything we do. You will have the opportunity to work with a team of marketers, strategists, and data scientists on a daily basis. We have an agile, fast-paced, and collaborative work environment. We value the feedback and input for each member of our team. We all work remotely, and have team members across the globe.
Job Responsibilities
Key Responsibilities:
- Architect and refine comprehensive digital marketing strategies with a data-first approach.
- Spearhead performance marketing campaigns, leveraging A/B testing to drive optimizations.
- Convert client goals into dynamic, actionable plans for the team.
- Ensure cohesive campaign execution across all channels, aligning with strategic objectives.
- Mentor and elevate the team, fostering both personal and professional growth.
- Enhance service delivery through proactive cross-functional collaboration.
- Collaborate closely with the Strategic Marketing and ACTsights Insights Managers to ensure financial and analytical precision.
- Regularly assess client KPIs, offering insights that propel forward momentum.
Essential Skills:
- Deep-seated expertise in formulating and leading strategic, data-driven marketing initiatives.
- Proven mastery in leadership, with a spotlight on team development.
- Robust analytical acumen and problem-solving prowess.
- Exceptional who has a history of building strong relationships with clients, and is adept at analyzing problems to propose potential solutions within the meeting.
- Advanced proficiency in both marketing automation and analytics platforms.
- A collaborative spirit primed for cross-functional teamwork.
Ideal candidate for this position:
Our ideal Senior Digital Marketing Manager is someone who embodies strategic foresight and hands-on dynamism, with a profound understanding of performance marketing and digital channels. This role demands not just analytical excellence but also a visionary approach to digital strategy development. The candidate will possess a natural inclination for collaboration and knowledge-sharing, fostering a high-achieving team culture and exceeding client expectations through innovation and impeccable service delivery.
Requirements:
Our ideal Senior Digital Marketing Manager is someone who embodies strategic foresight and hands-on dynamism, with a profound understanding of performance marketing and digital channels. This role demands not just analytical excellence but also a visionary approach to digital strategy development. The candidate will possess a natural inclination for collaboration and knowledge-sharing, fostering a high-achieving team culture and exceeding client expectations through innovation and impeccable service delivery.
