Laura Browne

Laura is a co-founder of Covalent Bonds and serves as CEO (Chief Effectiveness Officer). She started Covalent Bonds in 2017 with more than 15 years’ experience in life science and healthcare marketing. Before founding Covalent Bonds, Laura held senior roles at The Scott Partnership, Phoenix Marcom, and Gardiner Cauldwell. Laura also serves on the Board of the Massachusetts North Shore Technology Council and heads up its Bioscience Special Interest Group. Laura holds a B.S. in psychology from The University of Newcastle and a Postgraduate Diploma in Law from Nottingham Law School.
Covalent Bonds interview Jim Heeren from Therm Fisher on life science marketing measurement

Measuring and Tracking Life Science Marketing Success: Top Marketing Metrics Tips from Thermo Fisher

By Laura Browne / February 24, 2020

For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, […]

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Liza Rivera & Covalent Bonds Podcast

Life Science Marketing Effectiveness Measurement Using Data

By Laura Browne / January 28, 2020

Amending a marketing campaign while it is running is crucial to keep it on track and to closely […]

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Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)

Communications Measurement: Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters

By Laura Browne / November 1, 2019

Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is […]

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Successful Martech Deployments

Successfully Deploy Martech in Life Science: Focus on the People

By Laura Browne / October 10, 2019

Marketing technology (‘martech’) accounts for nearly one-third of a CMO’s marketing budget (Gartner). This is the single largest […]

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Talk Life Science Marketing Analysis

People + Technology = The Winning Formula in Marketing Measurement

By Laura Browne / October 2, 2019

Welcome to the latest episode of the ‘Talk Life Science Marketing Analysis’ podcast. Here, we interview the VP […]

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Olga Torres, COO Covalent Bonds, interviewed for Talk Life Science Marketing Analysis Podcast

New Life Science Marketing Podcast

By Laura Browne / September 13, 2019

Covalent Bonds is launching a life science marketing podcast. In this podcast we explore marketing and media analysis […]

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Using PR Metrics & Reporting to Gain Credibility

By Laura Browne / August 30, 2019

Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from […]

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5 Steps to Making Your Life Science Company Marketing Data-Driven

By Laura Browne / July 25, 2019

Adopting a Marketing Data Mindset Marketers report that demonstrating the impact of marketing on financial outcomes is their […]

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Owning ‘the bond girls’ moniker for International Women’s Day

By Laura Browne / March 8, 2019

The team at Covalent Bonds are all women, so we informally call ourselves the ‘Bond Girls’, but we have never done so externally. We debated long and hard on whether we could use this name externally. Would we still be taken seriously? Are we doing ourselves a disservice by calling ourselves the Bond Girls? We even debated whether writing this blog was the right thing to do. Is this because marketing has suffered from a lack of quantifiable evidence of its success?

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Making Marketing Decisions on Facts not Assumptions: Understand your Scientific Audience Using Primary Data

By Laura Browne / March 5, 2019

Truly understanding a customer requires us to know their behavior and drivers, and to talk to them in a language that resonates, not a language that you think resonates. This is where persona-development typically fails. Teams develop personas based on insights from the sales team and years’ worth of experience. In other words, they develop them on other people’s assumptions held about the audience, not on what the audience think and feel.

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Choosing a life science marketing agency: Why it pays to look outside the biggest name agencies

By Laura Browne / February 21, 2019

So, the board has approved the appointment of a life science marketing agency, it is now up to you to draw up a short list of agencies to speak to. Most people start by asking their network who they work with. They look at who the big players have retained and pull together a short list.

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What is ‘Marketing Operations’?

By Laura Browne / February 13, 2019

According to our team here at Covalent Bonds, ‘marketing operations’ is the ‘business of doing marketing’. It is ensuring that the marketing campaigns are delivered efficiently and effectively. It is the framework that defines all processes supporting marketing campaign delivery.

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